the Creator
An unstoppable force of ideas and vision.
Possibility Focused
Eager Rockstar
Visionary, Big Picture & Creative
They're thinking
“What else is possible?” “Can we go bigger?”
They're asking
Exhilarated by freedom, impatient with limits, and fuelled by inspiration.
Who they are
Visionary and energised, they light up possibility and push boundaries.
Their strengths
They generate excitement and momentum that unlocks innovation.
Their blind spots
You can lose people if vision stays abstract.
If you are a Creator
Pick one idea and map three concrete steps to test it this week. Turning vision into visible action keeps others engaged.
If you work with a Creator
Give them space to brainstorm, then ask, “What can we trial first?” They’ll stay energised when ideas move quickly into prototypes.
The REM16™ Framework
At Reframe Change, we use our proprietary REM16™ framework to map these patterns. This framework helps leaders understand and engage people more effectively, creating the conditions for confident, meaningful participation in change.
About usNot a personality test
Change Mental Models aren’t fixed traits or personality types; they’re contextual snapshots of how someone is thinking about change in a given moment. A person showing the Bureaucrat model isn’t 'a bureaucrat'; it simply means their current focus is on structure, rules, or stability. Mental models shift as circumstances change, revealing how people are making sense of what’s happening right now.
The primary cognitive concerns of yellow Mental Models are their drive for creativity, curiosity, and connection. Learn more about other models below or take the quiz.
Learn more about what we offer
Ready to reframe
your organisation?
Ready to reframe your organisation?
Looking for SynergyIQ? You’re in the right place.
We've changed our name
SynergyIQ is now Reframe Change.
It’s the same people, same expertise, and same commitment to helping you lead meaningful transformation — just with a new name and look.
Learn more about why we changed our name.