Change Foundations

If you don’t understand how change works, you can’t lead it, or manage it. At its core, change isn’t about managing resistance. It’s about helping people make sense of what’s happening. Sensemaking is at the foundation of change – helping people understand what’s happening, why it matters, and how to move forward with clarity and confidence.

!Rethink .Relearn .Reframe

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People change when it makes !sense

Sensemaking is at the foundation of change. When information lands, people don’t resist, they respond. Each person interprets change through their own lens, shaped by experience and belief. As they share, listen, and reflect, new meaning starts to form. Real change starts with understanding. Before strategies, plans, or roadmaps, we create the space for people to make sense of what’s changing and why.

Change & the brain

Understanding how the brain responds to uncertainty, emotion, and reward helps you lead change with empathy. When you know what drives behaviour, you can reduce resistance and build confidence.

Thinking you can apply

You won’t walk away with templates or toolkits – you’ll leave with something more powerful: a new way of seeing change. We'll help you guide change with empathy and insight; the mindset that makes every change tool work.

Making space for change

Progress happens when people have room to adapt. We help you align teams, build trust, and create the psychological space needed for real change to take hold.

It starts with 'Sensemaking'

It starts with 'Sensemaking'

Sensemaking is the foundation of leading effective change. It helps you understand how people experience transformation; what drives their reactions, how they find meaning, and why clarity matters.

Our Sensemaking course offers the foundational knowledge and tools to make sense of change – in practice.

Learn more about Sensemaking

Learn more about what we offer

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Looking for SynergyIQ? You’re in the right place.

We've changed our name

SynergyIQ is now Reframe Change.

It’s the same people, same expertise, and same commitment to helping you lead meaningful transformation — just with a new name and look.

Learn more about why we changed our name.

Explore Reframe Change