Who We Are

Meet the people behind Reframe Change; experienced change experts, educators, and practitioners who bring evidence, empathy, and real-world insight to every organisation we partner with.

!Rethink .Relearn .Reframe

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Reframe Change was founded on a simple belief that change shouldn’t be complicated. Our team has spent many years helping organisations understand people, align purpose, and deliver transformation that works in the real world.

We bring together deep expertise in change, leadership, psychology, and communication, combined with hands-on experience. Our people have led complex transformations, trained hundreds of leaders, and guided teams through uncertainty with clarity and confidence.

Our team of
change specialists

Our team has deep expertise and real-world experience. Meet the experts who make change happen.

Daniel Franco

Daniel Franco

Chief Executive Officer

Michelle Holland

Michelle Holland

Founder & Director

Kylie Butler

Kylie Butler

GM, Client & Product Innovation

Allanah Qemal

Allanah Qemal

General Manager, New South Wales

Tamaryn Naughton

Tamaryn Naughton

Head of Marketing & Brand

Ray Scanlon

Ray Scanlon

Lead Consultant

Sasha McGillivray

Sasha McGillivray

Lead Consultant

Skye Krowne

Skye Krowne

Lead Consultant

Steven Renfrey

Steven Renfrey

Lead Consultant

Valérie Lux

Valérie Lux

Lead Consultant

Nicolle Moura

Nicolle Moura

Business Operations Coordinator

Zoe Fokes

Zoe Fokes

Client Experience Coordinator

Gemma Simpson

Gemma Simpson

Change Partner

Angel Marie Baguinat

Angel Marie Baguinat

Change Partner

Melita Ford

Melita Ford

Change Partner

Fiona Wellby

Fiona Wellby

Senior Change Partner

Vicky Travers

Vicky Travers

Change Partner

Isabel Telfer

Isabel Telfer

Change Partner

Olivia Brown

Olivia Brown

Change Partner

Connor Hillard

Connor Hillard

Systems and Finance Coordinator

Learn more about what we can do

Ready to reframe your organisation?

!Let's Talk
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Looking for SynergyIQ? You’re in the right place.

We've changed our name

SynergyIQ is now Reframe Change.

It’s the same people, same expertise, and same commitment to helping you lead meaningful transformation — just with a new name and look.

Learn more about why we changed our name.

Explore Reframe Change