World Business Forum | Sydney | 11–12 November 2025

On 11 and 12 November 2025, the Reframe Change team attended the World Business Forum (WOBI) in Sydney — one of the world’s leading gatherings of business thinkers, transformation leaders, and global innovators.

The event brought together thousands of executives and decision-makers to explore what leadership demands in an increasingly complex, uncertain world.

For us, it was more than attendance. It was participation.

Taking the Stage

Michelle delivered a breakout stage session, sharing practical insights drawn from our human-centred change methodology and real-world transformation work.

The session focused on what leaders often overlook: that change doesn’t fail because of strategy — it falters when people can’t make sense of what’s happening.

Through clear frameworks and grounded examples, Michelle challenged traditional “manage resistance” narratives and reinforced a core belief of Reframe Change:

Change isn’t hard — just human.

The response in the room confirmed what we see every day in our client work: leaders are hungry for practical tools that cut through complexity and build genuine capability, not just compliance.

Learning from Global Voices

We also had the opportunity to hear from world-class thinkers including:

• Amy Edmondson, on psychological safety, intelligent failure, and the quality of conversations that shape high-stakes decisions.
  
• Guy Kawasaki, on innovation, positioning, and standing out in saturated markets.
  
• Jon McNeil, on scaling growth, operational discipline, and leading through rapid transformation.
  

Across sessions, a common thread emerged:

The future belongs to organisations that can experiment intelligently, make high-quality decisions, and build cultures where people feel safe to think out loud.

In other words — organisations that understand the human side of change.

What It Reinforced for Us

WOBI reinforced why our work matters.

In a VUCA environment — volatile, uncertain, complex, ambiguous — leadership is no longer about certainty. It is about creating conditions where better thinking can emerge.

That means:

• Distinguishing between types of failure (basic, complex, intelligent)
  
• Designing high-quality conversations, not just presentations
  
• Building alignment before acceleration
  
• Treating psychological safety as a performance driver, not a “nice to have”
  

These are not abstract ideas for us. They are embedded in our Sensemaking, Change Catalyst, and Momentum Makers programs, and in the CM16™ and REM16™ frameworks that underpin our work.

Building National Presence

Our presence at WOBI also marked an important milestone in our national growth journey.

As Reframe Change continues to expand its footprint across Australia — including strengthening our NSW presence — events like WOBI allow us to connect, test ideas in new markets, and contribute to the broader leadership conversation.

We’re proud to stand alongside global thought leaders while remaining grounded in what we do best:

Equipping organisations with practical tools, human-centred methodologies, and lasting change capability.